The hidden costs of cheap logos
The real price of budget design
A £20 logo sounds like a bargain. But the true cost of cheap design often doesn't show up until later.
What cheap logos usually mean
Fiverr and budget platforms typically deliver:- Generic, template-based work
- Limited file formats
- No strategy or thought
- Potential copyright issues
- Business cards and stationery
- Website and social profiles
- Signage and packaging
- Marketing materials
The rebrand tax
Most businesses that start with cheap logos end up rebranding within two years. That rebrand costs more than doing it properly the first time.
You'll pay to update:
Copyright complications
Cheap logos often use stock elements or templates that hundreds of other businesses have. You might not be able to trademark your logo because someone else has rights to the underlying artwork.
The credibility gap
Customers judge your professionalism by your appearance. A poorly designed logo kills credibility and costs you sales you'll never know you lost.
What quality actually costs
Professional logo design doesn't have to break the bank. Read our breakdown of logo design pricing to understand what different price points actually get you.
The middle ground
You don't need an agency charging £10,000. A skilled freelancer or focused studio can deliver excellent work for a reasonable fixed fee. The key is finding someone who actually thinks about your business, not just your brief.