How much should a startup logo cost in 2026

The real answer nobody wants to give you

Logo pricing is confusing because there's no standard. You can pay £5 on Fiverr or £500,000 to a brand agency. Both will give you a logo. The difference is what else you're getting.

The pricing tiers explained

£5-50: Logo generators and Fiverr

You get a logo. It might look decent. It won't be unique—someone else probably has the same one. No strategy, no thought about where it'll be used.

£150-500: Freelance designers

This is the sweet spot for startups. You get custom work from someone who actually thinks about your brand. Multiple concepts. Revisions. Files you can use everywhere.

£2,000-10,000: Design studios

More process. More people involved. Brand guidelines. Possibly more than you need at early stage.

£10,000+: Brand agencies

Full brand strategy. Research. Workshops. Months of work. Makes sense for established companies with complex needs.

What actually matters for startups

You need a logo that:

• Works at any size
• Looks good in one colour
• Doesn't need explanation
• Can grow with your company

You can get this at the £150-500 level. You don't need the agency experience when you're still figuring out product-market fit.

The hidden costs to consider

Cheap logos often cost more long-term:

• Rebranding when you realise it doesn't work
• Lost credibility with potential customers
• Trademark issues from non-original designs

Our take

For most startups, £150-500 is the right range. Enough to get quality custom work. Not so much that you're overinvesting before you've validated your business.