Logo design pricing explained

Logo prices range from £5 to £50,000. It makes no sense until you understand what you're actually buying.

The £5-50 range

You're buying speed and volume. The designer makes money by churning through dozens of projects daily. Your logo is probably based on templates with quick customisation.

What you get: A logo-shaped graphic What you don't get: Strategy, originality, proper files, revisions, support

See our breakdown of what you actually get from Fiverr.

The £100-500 range

This is where independent designers and small studios operate. You're buying genuine custom work from someone who cares about their reputation.

What you get: Custom design, reasonable revisions, proper file formats, direct communication What you don't get: Brand strategy, extensive research, multiple concept rounds

This is the sweet spot for most startups and small businesses.

The £1,000-5,000 range

Now you're paying for experience and process. Established designers and boutique agencies live here.

What you get: Everything above, plus deeper exploration, more concepts, brand guidelines What you don't get: The agency experience (meetings, presentations, stakeholder management)

The £10,000+ range

Agency territory. You're paying for:

• Large teams
• Extensive research
• Multiple presentation rounds
• Stakeholder alignment
• Comprehensive brand systems
• Ongoing support

For funded startups or established businesses, this makes sense. For most early-stage founders, it's overkill. Read our comparison of agency vs freelancer.

The real question

What do you actually need?

Most businesses need a distinctive logo that works everywhere, delivered quickly, without drama. That doesn't require £10,000. It requires a good designer who knows how to be efficient.

Be aware of the hidden costs of cheap logos — sometimes the cheapest option costs more in the long run.