Logo trends to avoid in 2026

Following trends makes your logo dated. Here's what to skip.

Gradient overload

Gradients are everywhere again. Instagram, Firefox, countless startups.

The problem: When a trend is this ubiquitous, it becomes generic. Your gradient logo will look like everyone else's gradient logo.Instead: Solid colours with strategic use of gradients if needed.

Generic tech shapes

Abstract swooshes, orbiting circles, connected dots, hexagons. The "we're innovative" starter pack.

The problem: These say nothing. Every tech company uses them. They're visual filler.Instead: Find something genuinely distinctive to your brand.

Overly complex geometry

Intricate geometric patterns that only look good at large sizes.

The problem: Falls apart at small sizes. Unrecognisable as a favicon. Disasters when embroidered.Instead: Design for the smallest use case first.

Lowercase sans-serif everything

Clean, minimal, lowercase sans-serif logotypes everywhere.

The problem: When everyone is minimal, minimal stops standing out.Instead: Consider what makes sense for YOUR brand, not what's popular.

AI-generated aesthetics

The "AI made this" look is increasingly recognisable—and increasingly associated with generic content.

The problem: AI aesthetics will date faster than any trend in history. We're already seeing backlash.Instead: Human-designed work with intentional choices.

The meta-trend

The biggest trend to avoid: choosing design elements because they're trendy.

Timeless logos are built on fundamentals:

• Distinctive shapes
• Clear hierarchy
• Versatile execution
• Meaningful restraint

These don't date. Trends do.