Logo design for consultants and coaches

Personal brands have different needs

When you're the product, your logo represents you personally. This changes things.

The name question

Many consultants and coaches use their own name. This creates specific logo considerations:

• Personal names are harder to make distinctive
• You can't separate yourself from the business later
• But it builds personal recognition directly

What works for personal brands

Sophisticated simplicity

Your logo shouldn't overshadow you. Clean typography often works better than elaborate symbols.

Appropriate positioning

A life coach and a management consultant signal differently. Your logo should match your positioning and fees.

Versatility for personal use

Book covers, speaking events, LinkedIn, proposals. Personal brands appear in many contexts.

Common approaches

Monogram/initials

Simple but can feel generic. Works if executed well.

Stylised signature

Adds personality but can be hard to reproduce and may not scale well.

Name with distinctive treatment

Typography choices that make your name memorable.

Abstract mark plus name

Gives you a symbol for profile pictures while keeping your name prominent.

The expertise signal

Your logo is part of how you justify your fees. A £50 logo undermines a £5,000 consulting engagement. Invest appropriately.

Considerations by type

Business consultants: Clean, professional, possibly conservative Creative coaches: More expressive, distinctive Life coaches: Warm, approachable, not corporate Executive coaches: Sophisticated, premium signals

Future-proofing

Might you build a team later? A personal name makes that awkward. Consider whether your brand should be bigger than you from the start.