Minimum viable brand for startups | Blunt

Start lean, but start right

Startups move fast. You can't wait for perfect branding. But you can make smart decisions about what's essential.

The minimum viable brand:

1. A solid logo

2. Two to three brand colours

3. One or two fonts

4. Basic usage guidelines

That's it. Everything else can wait.

Your logo is the one element you can't skip. Even a simple wordmark is better than nothing.

Don't have budget for a full brand? Start with just a well-designed logo.

Pick one primary colour and one neutral. That's your palette. Understand colour psychology basics and choose intentionally.

One font for headings, one for body. Maybe they're the same. Free fonts can work brilliantly if chosen well.

Once you have the basics, you can expand. Our Brand Kit takes you from minimum viable to comprehensive.

Some industries demand more polish upfront. Professional services and healthcare often need to invest more immediately.

Your first brand doesn't need to be your forever brand. Start with what works now and refine as you grow.