

We created a bold, confident identity for a startup advisory brand built to support early-stage founders, centred around strong typography and a simple launch-inspired symbol. The minimal design feels modern and focused, reflecting clarity, momentum, and growth without relying on tired startup clichés.
The client needed a strong, modern identity that would appeal to early-stage founders while positioning the brand as confident, credible, and forward-thinking in a crowded startup space.
We developed a bold, stripped-back brand system built around strong sans-serif typography and a simple launch-inspired symbol to represent momentum and growth. The minimal aesthetic keeps the focus on clarity, ambition, and progress.
The new identity gave the brand a professional presence from day one, helping establish trust with founders and partners while standing out across digital platforms.





"“Exactly what we were looking for. Simple, strong, and instantly professional.”"
— Founder, Startup Advisory Firm