When to DIY and when to hire a designer
The honest answer
Some startups can DIY their logo. Most shouldn't. Here's how to know which category you're in.
When DIY might work
DIY can work if:
- You have genuine design skills
- You're testing an idea before real launch
- Budget truly doesn't exist (not just isn't prioritised)
- You're building something temporary
- You're serious about your brand
- You're raising money or seeking credibility
- Design isn't your strength
- You value your time over saving money
- Skip agencies if budget is tight
- Find skilled freelancers via portfolios, not platforms
- Understand what logo design actually costs
Read our full guide on whether you should design your own logo.
When to hire
Hire a designer when:
The false economy
DIY logos often cost more long-term. You'll rebrand sooner, pay for it twice.
Budget options
Professional doesn't mean expensive:
Our logo service is fixed-price, no agency overhead.
DIY tools limitations
Canva, Looka, and similar tools produce generic work. They can't think strategically about your brand.
AI generators have similar limitations.The hybrid approach
Some founders hire designers for the logo, then DIY brand extensions. This gets professional quality where it matters most.
Making the call
If you're asking the question, you probably need a designer. Trust your instinct.